Business introduction email is one of the most effective tools in email marketing. The way you introduce yourself or your business to your prospects or leads is something that must be done in a proper way. For that purpose, drafting a professional business introduction email can make a great difference. In this article, we have some official business introduction email templates and samples for you. Using these free templates will help you in writing a proper business introduction email.
What is a Business Introduction Email?
A business introduction email is an official message that is written to introduce your business and the products or services you offer. Such an email is usually written to new prospects or leads. It could be written to an individual, a company, or any other type of organization. However, a business introduction email can also be written as a follow-up email. For example, writing an email to a company’s sales manager after meeting him/her at an event.
In modern times, a business introduction email is a great way for businesses to introduce their products or services to the target audience. With the help of such correspondence, an organization can target a wider audience in its specific industry or niche.
Objectives of Writing an Introduction Email
In the case of a B2B (business to business ) as well as a B2C (business to customer) correspondence, writing an effective business introduction email is very important. Not only the introductory email is important but any such email must also be followed up in a proper professional manner.
Especially, if you are new to the market, you need more and more customers to enter and compete in the industry. For this purpose, you must be able to properly introduce yourself and your products or services. Following are some key points that will highlight the objectives of a business introduction email and will further indicate its importance:
- Attracting the leads or prospects to make them permanent clients or customers. This will ultimately result in more revenue and more profit.
- Professionally and officially introducing your products or services to the target market.
- Exploring the target market and the industry as a whole.
- Increasing the potential audience and the reach.
- Increasing brand awareness.
Scroll down and check out the given business introduction email templates and samples available in MS Word and PDF formats. One can easily download any of the suitable templates in MS Word format, edit them, and use them easily for personal purposes. Using these pre-formatted business introduction email templates will save a lot of your time and effort.
Sample Business Introduction Email Example
Subject: Let me introduce you to Quick Focus
Hi Samuel,
I am Patrick Stewart, the Marketing Manager of Quick Focus, a social media marketing agency. We met at the City Online Business Community’s annual event last Saturday. I must say that I really enjoyed your wonderful company that evening.
I remember you were talking something about your recent startup. If I am not wrong, it was actually a small family restaurant on Bedford Street, New York that you owned. However, you were a bit worried about the online presence and reach of your business.
So, I am actually writing this email for offering the services of my organization to you. We have been in the social media marketing business since 2015 and up to this date, we have worked with more than 200 different brands. We have helped many startups to grow and explore their target markets through careful and focused advertising.
I have attached our company’s profile with this email. Also, you can visit our website at [mention Website Link]. Feel free to contact me any time for further details or queries. I will be looking forward to your positive response.
Thanking you in anticipation.
Best Regards,
[Sender Name]
[Sender Designation]
[Sender Contact Details]
Business Introduction Email Example Template
Sample Business Introduction Email Format
Subject: Let’s Catch Up!
Hi Alex,
I am writing this email to introduce myself and my organization to you. My name is John Grey, the fitness coach and owner of Fit Being, a fitness club and a gym. We have been in the business since 2010 and have more than 100 branches all across the USA in different cities and states. We have a team of qualified, competent, and professional personal trainers that will help you effectively lose weight, tone your body, and enjoy a healthy lifestyle.
As you are also aware that in modern times, everyone is quite busy. Almost every other person has to work in front of a computer screen. This usually causes a lot of stress and major health issues like obesity, bad postures, back pain, etc. As the researches indicate that regular workouts and strength training helps in maintaining good health. Not only that but it also motivates a person and increases his/her performance and productivity.
So, the actual purpose of writing this email is to let you know about the services we provide. Besides training the individuals at our gyms, we also provide our services to different organizations at their premises. Let me briefly explain this to you. For instance, an organization can contact us to arrange for and provide basic workouts and strength training to their employees at their workplace daily. Then we arrange all the necessary equipment and provide our services at their workplace for a specific time as per the agreement.
For further details about us, you can visit our website at [mention Website Link]. If you are interested in the kind of services we provide, feel free to contact me anytime. Thanks a lot for your valuable time. I will be looking forward to your reply.
Best Regards,
[Sender Name]
[Sender Designation]
[Sender Contact Details]
Business Introduction Email Format Template
How to Write a Perfect Business Introduction Email – Basic Elements and Tips for Writing One
Whenever a business or an organization wants to reach out to its potential target audience, it needs to introduce itself in a proper professional manner. Doing so will increase your chances of getting new potential customers to a great extent. More customers mean more business and more business will lead you to generate more revenue and more profit.
Therefore, it is quite important that whether you are an owner of your business or represent a business organization, you must know how to write a perfect business introduction email. Some basic elements and some simple tips for writing a professional business introduction email are given below for your ease and convenience.
Basic Elements of a Business Introduction Email
Subject Line of a Business Introduction Email:
It is always suggested to write a subject line in a business introduction email. Even if you have written a perfect email, a business introduction email without a proper subject line is simply worthless.
Greetings and Salutations:
Proper professional greetings and salutations must be used. Using a simple greeting like a “Hi” or “Dear” will be enough. If you know the first name of the person, you can simply use it to make the email more personal. If not, then you can just write his/her job title or position.
Body of a Business Introduction Email:
The body of a business introduction email must not be more than two or three paragraphs. Here, you just have to introduce yourself, the products or services that you have, and how any such products or services will be useful for the reader.
Closing:
End your introduction email in a professional way with proper closing like “Sincerely” or “Best Regards”.
Contact Information:
Make sure to provide your contact information. This will include your name, designation, and contact number. In the case of an email, one can also use a professional email signature.
Simple Tips for Writing a Business Introduction Email
Following are some useful simple tips when it comes to writing a business introduction email:
- Before writing a business introduction email, you must have a proper understanding of the target market.
- It is always good to do research about the prospect before writing your business introduction email.
- Write a subject line that is short and direct. It must be written in such a way that it compels the reader to open the message.
- Write the email with your prospect or lead in mind.
- The more simple it is the better it will be. So, keep the language of your email simple yet professional.
- Make it easily readable and understandable. Avoid excessive use of technical terms or jargon.
- Add a personalized touch to your email so as to connect yourself with your prospect in a better way.
- Briefly explain how your products or services can help resolve the problems of your prospect. Use testimonials and credentials wherever possible.
- Don’t forget to include your contact details or information so that the reader can easily reach out to you.
- Always proofread your email for any mistakes or errors.