Being a sales representative, you must know how to write a perfect sales follow-up email. to your prospect? However, if you don’t know that, still then there is nothing to worry about. Here in this article, we will give you some useful tips for writing a perfect sales follow-up email. Moreover, we have provided you with some ready-made sales follow-up email templates.
What actually is a Sales Follow-Up Email?
To put it simply, a sales follow-up email is an official email that a sales rep sends to its lead or prospect in order to ultimately generate a sale. In order to close a sale, you must be able to write a killer follow-up email. Everyone is busy with their daily routine and people don’t have enough time to open up an email. But if you know how to write a perfect sales follow-up email, your email will definitely get a high response rate.
Sales Follow-Up Email Subject Line Ideas
As mentioned earlier that in order to generate sales, you want the new prospect or existing customer to open your message. For this purpose, you should draft your sales follow-up emails in such a way that they get high responses. In order to get a high response and opening rate, you must write a perfect subject line for your sales follow-up email.
The subject line of a sales follow-up email must be written in such a way that it grabs the attention of your prospect. It must be attractive enough so that the recipient of the email must open and read it. Following is a list of subject line ideas that you can use while writing a sales follow-up email.
- Anything for us?
- Let’s cut to the chase.
- Here is the information that you requested.
- Ideas for your new product launch.
- Any updates?
- Details of the new feature of [mention Product Name].
- [Mention Product Name] is a perfect fit for your business.
- How we can serve you with our [Product Name].
- Let me call and explain this to you in detail.
Make sure to scroll down and check out the sales follow-up email templates provided here for free. Just select a suitable template, click the download button, and download the template. All these templates are available both in PDF and MS Word formats. So go down and select a suitable sales follow-up email template as per your requirement.
Simple Sales Follow-Up Email Format Sample
Subject: Here is the information that you requested
Dear Mark,
I would like to thank you for providing me with your valuable time last Thursday. It was nice having a fruitful conversation with you when you inquired me some details about [mention Name of the Product/Service].
Furthermore, I have checked with my manager and they would love to arrange [mention Special Request]. So, please inform me how you would like to proceed now.
Best Regards,
James Speck
[Email Signature]
Simple Sales Follow-Up Email Format Template
Best Sales Follow-Up Email Sample
Subject: Looking for more details?
Dear Steven,
I am Eric, the Marketing Manager of Arson Pvt. Ltd. It was a pleasure meeting with you at our new product launch event held last Friday.
I noticed that you have recently signed up for our newly launched email marketing software, Marketing Planner Pro. I just want you to check out some more related resources that will be of great help to you in getting started with the Marketing Planner Pro.
[Mention Resource 1]
[Mention Resource 2]
[Mention Resource 3]
Please let me know if I could be of any help to you. It will be my pleasure to assist you.
Best Regards,
Eric Roberts
[Email Signature]
Best Sales Follow-Up Email Template
Professional Sales Follow-Up Email Sample
Subject: Let me call and explain this in detail
Dear Martin,
It was a pleasure meeting you at the Global Business Challenges event arranged and managed by our company, Official Vibes. I enjoyed talking with you and knowing more about you and your company.
I am really excited about doing business with your company. I remember you mentioned something about consulting with your Finance Manager before finally making a decision. I am anxiously waiting for your decision on my proposal.
It would be great if allow me to call and explain my proposal in detail to you and your Finance Manager. I will be looking forward to your response.
Best Regards,
John Brighton
[Email Signature]
Professional Sales Follow-Up Email Template
How to Write a Perfect Sales Follow-Up Email? DO’s and DONT’s
In order to get sales, a sales rep must know how to follow up on a lead in a professional way. You keep communicating with the prospect until you get a final response from their side. For that purpose, you can also check out the sales follow-up email templates that are available on this page. In order to know how to write a perfect sales follow-up email, keep in mind the given below useful tips:
DO’s
- Write a perfectly attractive and direct subject line that tempts the prospect to open and read the email. Check some of the subject line ideas mentioned above.
- Write the message of your email in a personalized way. Use or mention your name and the name of the recipient of the email to add a personal touch.
- Adapt a compelling tone while writing a sales follow-up email. Write it in such a way so that the reader gets engaged.
- Be direct and write a concise email.
- Use polite and professional language.
- Make sure to write such an email at a perfect time.
- Make sure to provide value by addressing the prospect’s pain point(s) and its solution(s).
- Where necessary, use relevant data and analytics to provide more authenticity to your communication.
- If you are writing a sales follow-up email to provide some information requested earlier by the prospect, make sure to properly address that information in your email message. Ensure that the provided information answers their concerns.
- In case you are writing a sales follow-up email to an already existing customer, don’t be afraid to include multiple call to actions (CTAs). However, don’t just overdo it i.e, don’t fill your message with a lot of CTAs.
DONT’s
- Try not to be annoying at all. Obviously, you would want your prospects’ attention but don’t bombard their inbox with spammy messages. The more they receive your messages, the more they are likely to ignore them. Doing so will not only lose you your lead or prospects but you might end up losing your existing customers as well.
- Don’t use difficult terms and avoid writing confusing subject lines.
- Try not to be arrogant at all. For example, if you mention anything that marks your message as urgent or of top priority might sound arrogant to the recipient. After all your job is to politely convince the reader to purchase the product or service and not to create an urgency for them to buy.
- Don’t be hasty in sending follow-up messages. You must write and send a sales follow-up message to a prospect or lead only when a reasonable time has already been passed after the initial correspondence. Every sales follow-up email must also be sent after a reasonable time.