What is a sponsorship request email, what’s the purpose of writing one, and how to write it? If these are some questions whose answers you want to know, then you are in the right place. In this article, you will get some useful sponsorship request email templates and formats which you can download and use for free. All these templates can be easily edited as per your requirements in the MS WORD program.
What is a Sponsorship Request Email?
A sponsorship email or sponsorship request email is an official email to request an individual or an organization to become the sponsor of an event, a foundation, or anything else. Usually, this type of request is made to an organization such as a well-known big brand.
By writing such a request email, an organization is actually asked to sponsor an event and in return, they are allowed to market and advertise their brand and products at such an event. So, it can be said that it’s a win-win situation for both the sender and the recipient of the sponsorship request email.
A request to sponsor an event is also considered the first step to a sponsorship proposal. Of course, a proper sponsorship proposal is prepared and sent to the reader after they agree to your request for sponsorship of the event. However, presenting someone with a sponsorship proposal actually begins with sending a sponsorship request email to them.
The Purposes/Objectives of a Sponsorship Request Email?
A sponsorship request email serves different purposes to both the sender and the recipient of the email. Some of the main objectives or purposes of a sponsorship request email are mentioned below:
Sender’s Objectives:
- Through a sponsorship request email, the sender actually ascertains the interest of the recipient to sponsor the event.
- When a big brand sponsors an event, it increases the chances of the success of the event.
- If you have a sponsor for some charity event, you are likely to raise your targeted funds quite easily.
Recipient’s Objectives:
- Sponsoring an event increases brand awareness and brand visibility.
- It implies good faith and develops positivity among an organization’s target audience when they observe that the organization takes an active part in social development and welfare activities.
Sponsorship Request Email Format Sample
Subject: [Mention the Subject in Bold]
Dear Mr. / Mrs. [Name of the Recipient],
[Mention the Name of the Event for which you are requesting the sponsorship. Explain the purpose of writing the email, a brief background of your organization, and the achievements].
[Let the sponsor know why you are requesting them to sponsor the event and why you can’t sponsor it yourself. Explain the benefits they will get if they sponsor the event. Ask them with courtesy to contribute to the event however they seem fit. Don’t demand anything specific like a specific amount or any other thing.]
[At the end, simply express your gratitude to the reader].
Best Regards,
[Sender Name]
[Sender Contact Details]
Sponsorship Request Email Format Template
Sponsorship Request Email for a Charity Event Sample
Subject: Request to Sponsor [mention Name of the Charity Event]
Dear Mr. / Mrs. [Name of the Recipient],
We are really proud of the fact that big brands like you are one of the leading contributors to our organization, [Name of the Organization]. You have always supported our welfare cause with your donations.
So, I request you to be the sponsor of our upcoming event, [mention Name of the Event]. The contributions of this event will help the poor and hungry people of Africa. With the success of this event, we aim to help 50000 poor and hungry families in different parts of the African continent where famine has affected the population.
Our organization can’t be able to organize the whole event on its own. For this, we need a strong sponsor like you who can manage this whole event. In return, you will get the advertisement space on the event banners and every type of other promotional material. It will surely increase your brand reach and goodwill.
I hope that you will take serious notice of my request and respond to this email as soon as possible. I will be looking forward to positive feedback from you. Feel free to contact me anytime via the given below contact details.
Best Regards,
[Sender Name]
[Sender Contact Details]
Sponsorship Request Email for a Charity Event Template
Awareness Campaign Sponsorship Request Email Sample
Subject: [mention Name of the Charity Event] Sponsorship Request
Dear Mr. / Mrs. [Name of the Recipient],
I am [mention Your Name in Full], the [mention Your Designation] of [mention Organization Name]. I am actually writing this email to request you to sponsor an event that our organization is planning to conduct. This event will be an awareness program on depression and mental health. As you know depression is now getting quite common in people and has also negatively affected many lives. Still, very few people talk about the reality and impacts of depression and mental health.
In this event, our main objective is to spread awareness regarding depression and mental health. There will be a short play and some speeches will also be made so as to better understand the mental health and mental issues and how to overcome them.
Therefore, I request you to sponsor this event as it will be a great service to the people. We will need a sponsor as we can’t be able to organize such a big event all on our own. In return, the hoardings and banners of your company will be put everywhere as you will be the sole sponsor of the event.
I hope that you will take my request into serious consideration and will respond to my email as soon as possible. If you have any queries or questions, feel free to contact me via the given contact details.
Thanking you in anticipation.
Best Regards,
[Sender Name]
[Sender Contact Details]
Awareness Campaign Sponsorship Request Email Template
Tips for Writing a compelling Sponsorship Request Email
The sponsorship email templates and formats that are given here on this page can be used to write a perfect sponsorship request email. Using these pre-formatted samples will save you a lot of time and effort. However, if you still want to know how to write a compelling sponsorship request email, then make sure to follow the given below simple tips:
- Create an outline of writing a sponsorship request email before actually writing one. This way you get a clear idea of how to write and what to write in your email.
- Add an appropriate subject line in bold letters. The subject line must be simple yet direct.
- Use the proper formal salutations and greetings to address the recipient in a professional manner.
- In the main body of the email, begin by clearly stating the purpose or objective of writing the email. For example, what is the event for which you would want sponsorship from the recipient?
- Briefly state the reason or reasons for conducting or organizing the event for which you require sponsorship.
- Clearly explain to the reader why your organization wants the sponsorship and why it can’t sponsor or organize the whole event on its own.
- It is important to keep in mind that in your sponsorship request letter, don’t demand anything specifically from the sponsor. For example, a specific amount, an asset, or anything else.
- Give reasons to the reader for accepting the sponsorship request or explain the benefits that the sponsor will have if they agree to your sponsorship request.
- Make sure to mention all the details with clarity and don’t conceal any important information or detail from the reader.
- Throughout the email, make sure to use a polite and courteous tone so that your email sounds more professional.
- Make sure to write a well-focused but concise sponsorship request email.
- If you want the reader to respond to your request within a specific time period, make sure to mention it in your message.
- Before concluding your email, provide the reader with your contact details so that they can reach you with ease.
- Make sure to thoroughly proofread your sponsorship request email before finalizing and sending it to the recipient.
- Always maintain a positive attitude while writing a sponsorship request email. Don’t force the reader to accept your request. Either try to convince them with logic.